about fair

1、Basic information of the exhibition

Time:2025/8/15-17
Location:Zone A of China Import and Export Commodity Trading Exhibition Center

Guidance unit : Guangdong Provincial Department of Commerce, Guangzhou Municipal People's Government
Organizer : China Foreign Trade Center Group Co., Ltd
Organizer  : China Foreign Trade Guangzhou Exhibition Co., Ltd
Organizer  : Guangdong Internet Business Association Guangzhou Cantonfair Advertisment Company

2、Introduction

In order to implement the work deployment of the higher authorities, serve the cultivation of new foreign trade drivers, and promote innovative development of foreign trade, under the guidance and industry support of the Guangdong Provincial Department of Commerce and the Guangzhou Municipal People's Government, the organizer of the Canton Fair - China Foreign Trade Center established the China (Guangzhou) Cross border E-commerce Trade Fair in Guangzhou in 2021 and has successfully held three sessions. The total exhibition area has exceeded 160000 square meters, and the number of attendees has exceeded 110000. We are committed to creating a "China Cross border E-commerce First Exhibition" rooted in Guangdong, radiating throughout the country, and facilitating global trade, and showcasing the achievements of Guangdong Province's cross-border e-commerce construction.

Exciting Review of the 2024 Cross Trade Fair: Amazon Global Stores SHEIN、 Alibaba International Station Shopee、ebay、Lazada、Google、 More than 40 leading platforms including Wal Mart Global Express and more than 1000 cross-border e-commerce supply chain enterprises from more than 20 provinces and cities participated in the exhibition. At the same time, China (Guangdong) - RCEP member countries held cross-border e-commerce exchange activities, more than 30 industry forums and procurement docking activities, with over 56000 professional visitors. It has become the domestic platform with the most exhibitors and the most concentrated top enterprises. The national cross-border e-commerce exhibition with the most complete industrial chain.

The 2025 Cross border Trade Fair continues to be exciting:The 2025 Cross border Trade Fair is scheduled to be held from August 15th to 17th at the Canton Fair Exhibition Hall, with an expected exhibition size of about 50000 square meters. The focus will be on creating three core exhibition areas: the Cross border E-commerce Comprehensive Pilot Zone and Export oriented Industrial Belt Exhibition Area, the Cross border E-commerce Platform and Service Provider Exhibition Area, and the Cross border E-commerce Supply Chain Exhibition Area. At the same time, the opening ceremony of the Cross border Trade Fair and the 3rd China (Guangdong) RCEP Cross border E-commerce Exchange Conference will be held, as well as more than 30 forum activities and online live streaming events.

3、Hall plan

  • 3.1 Cross border e-commerce comprehensive pilot zone and export-oriented industrial belt exhibition area.

  • 3.2 Cross border e-commerce platform and service provider exhibition area: Cross border e-commerce platforms, information consulting, logistics warehousing, overseas warehouses, operation management systems, payment platforms, digital marketing, insurance and taxation, financial investment, talent cultivation, cross-border institutions, industrial design, etc.

  • 3.3 Cross border e-commerce supply chain exhibition area: Home daily consumer goods, 3C electronics and healthy living, gifts, stationery and beauty products, shoes, clothing, textiles, bags and sports outdoor products, toys, mother, baby and pet products, furniture, building materials and outdoor gardening, hardware tools and automotive accessories.