2026 China Cross-Border E-Commerce Fair (Autumn) (CCEF)‌‌

Introduction

New Driving Forces for Foreign Trade and the Digital Future

Launched in Guangzhou in 2021 by China Foreign Trade Centre Group Co., Ltd., the China (Guangzhou) Cross-Border E-Commerce Fair has been successfully held for four consecutive editions. It is now one of the most highly recognized exhibitions of its kind in China. The Fair is committed to building a full-industry-chain and full-ecosystem platform for foreign trade product sourcing, industrial matchmaking, business transformation, and upgrading.

2025 Fair Highlights: The 2025 edition brought together more than 40 leading platforms, including Amazon Global Selling, SHEIN, Alibaba.com, Temu, Shopee, eBay, Lazada, Google, Walmart, and AliExpress. Over 1,000 companies from 22 countries and regions participated as exhibitors. Three new dedicated zones were introduced, focusing on cross-border e-commerce AI, social media for global expansion, and compliance for overseas business operations. The Fair also hosted the China (Guangdong)–RCEP Member Countries Cross-Border E-Commerce Exchange, along with more than 30 industry forums and procurement matchmaking events. With over 60,000 professional visitors, the Fair has become a global cross-border e-commerce exhibition with the largest number of participating platforms, the strongest commitment from leading platforms, and the most comprehensive industry ecosystem.

What to Expect in 2026: The 2026 China (Guangzhou) Cross-Border E-Commerce Fair will be held from June 16 to 18, 2026, in Area A of the Canton Fair Complex in Guangzhou. The exhibition area will exceed 50,000 square meters and will feature three core exhibition sections: Cross-Border E-Commerce Comprehensive Pilot Zones, Platforms and Service Providers, and Supply Chains. The 2026 edition will bring together more than 50 cross-border e-commerce platform companies, nearly 40 industrial clusters from across China, over 200 cross-border e-commerce service providers, and more than 1,000 supply chain enterprises. For the first time, the Fair will introduce a 1688 Super Factory Zone. It will also expand the RCEP National Pavilion Area and present a focused showcase of cutting-edge AI applications. During the Fair, more than 30 concurrent events will be held, including the 2026 China (Guangdong)–RCEP Member Countries Cross-Border E-Commerce Exchange and the Opening Ceremony of the China (Guangzhou) Cross-Border E-Commerce Fair, the 2026 Amazon Global Selling Cross-Border E-Commerce High-Quality Development Forum, livestreaming sessions, and targeted procurement matchmaking meetings.

Exhibition Areas

With three major exhibition zones providing full coverage of the cross-border e-commerce sector, the Fair connects the entire industry chain and offers one-stop sourcing to help you seize market opportunities ahead of the competition.

1.Exhibition Area for Cross-border E-commerce Comprehensive Pilot Zones

2. Exhibition Area for Cross-border E-commerce Platforms and Service Providers

Cross-border e-commerce platforms、information consulting、logistics and warehousing、overseas warehouses、operation and management systems、payment platforms、digital marketing、insurance, taxation and finance、investment and financing、talent development、cross-border service institutions、industrial design, etc.

3. Exhibition Area for Cross-border E-commerce Supply Chains

Household daily consumer goods、3C electronics and healthy lifestyle products、gifts, stationery and beauty products、footwear, apparel, textiles, luggage and sports/outdoor products、toys, maternity, baby and pet products、furniture, building materials and outdoor gardening products、hardware tools and auto/motorcycle parts.