1、 The Guangdong Provincial Department of Commerce and the Guangzhou Municipal People's Government have provided careful guidance, with strong support from local commerce authorities and active participation from various industry sectors, to jointly create the "Canton Fair" for cross-border e-commerce industry in collaboration with the government and effective market. The Department of Commerce of Guangdong Province continues to introduce policies to support outstanding supply chain enterprises in Guangdong Province to participate in exhibitions. 16 local characteristic industrial belts, including Guangzhou beauty, Guangzhou home building materials, Guangzhou hair products, trendy toys, Foshan underwear, Foshan all aluminum home furnishings, Foshan electronic information, Foshan home appliances, Zhongshan lighting, Zhuhai printing consumables, Huizhou women's shoes, Jiangmen electroacoustic, Chaozhou ceramics, Shanwei jewelry, Zhaoqing hardware, etc., will participate in the exhibition in the form of industry alliances and special decoration, with a special decoration exhibition area of over 3000 square meters; More provincial and municipal commerce departments will participate in the exhibition in groups, forming a nationwide supply chain matrix to serve foreign trade innovation and high-quality development.

2、 The quality of buyers has improved significantly, with precise invitations from global merchants. The organizer will fully tap into the brand effect and overseas buyer resource advantages of the Canton Fair, and invite more than 200000 overseas merchants from ASEAN, the Middle East, Central and Eastern Europe, East Asia and other regions to visit and purchase at the Canton Fair;  Publish cross trade fair related information on the WeChat official account of the Foreign Trade Center and the Canton Fair pavilion; Make good use of the self organized exhibition databases of host companies such as the Home Expo and the Construction Expo, and invite visitors with category matching to visit and purchase at the event; Filter the database accumulated from previous cross trade fairs, send targeted SMS/MMS containing exhibition highlights to potential sellers, and conduct multiple rounds of phone invitations to improve seller data conversion rates. With the support of the Guangdong Provincial Department of Commerce, 21 cross-border e-commerce sellers, service providers, seller groups, foreign trade companies, and business associations from various cities within the province were mobilized to visit and purchase goods. Further strengthen cooperation and promotion with major cross-border e-commerce platforms, cross-border communities, business associations, internet celebrities, and top sellers, mobilize platform sellers, service providers' seller customers, community members, enterprise WeChat groups, etc. to visit the exhibition. We have reached cooperation with nearly 30 industry units, served as exhibition support units, and organized member visits to further increase the number and quality of professional buyers attending the exhibition, and enhance exhibition and viewing income. Through today's headlines, Tiktok, WeChat friends circle, Little Red Book and other channels, we optimized the advertising form, launched exhibition information, made a large exposure on the network, gathered online traffic and popularity, and further improved the influence of the exhibition.

3、 Top platform ecosystem expansion, strategic investment upgradeMore than 40 domestic and foreign cross-border e-commerce platforms have confirmed their participation, with more participating platforms than in the previous edition. The investment in top platforms has further increased: the Amazon SPN ecological zone has doubled from 270 square meters in the previous edition to 540 square meters, and will continue to release the "White Paper on the Development Trend of Export Cross border E-commerce in 2025" at the exhibition; TEMU's heavyweight exhibition covers all categories with a booth area of over 500 square meters, decoding the latest trends in overseas consumption and helping cross-border merchants gain market momentum and opportunities to transform towards high-end; The Xiyin Special Zone covers an area of 180 square meters and will showcase the results of the linkage between cross-border e-commerce and county-level economy, as well as the empowerment of the supply chain and benchmark merchants' overseas cases; Alibaba Group's seven major cross-border e-commerce platforms jointly participated in the exhibition, with an exhibition area of over 300 square meters, showcasing the new path of AI empowered cross-border e-commerce innovation and development on site.

4、 The first compliance oriented overseas theme zone is established to assist Chinese sellers in avoiding overseas risks. The comprehensive service base for Chinese enterprises to "go global", Qianhai's overseas e-station, and multiple testing institutions and law firms participate in the exhibition, providing legal, intellectual property, inspection and testing services for cross-border e-commerce enterprises, helping to enhance compliance management and avoid overseas risks.